That feature sounds even more interesting when you see how voice-activated speakers are getting traction, such as Amazon Echo (Alexa), Google Home, etc. That’s even more useful if you have a mind to be the right search result for cases when people search specifically with complete questions. I’m talking about the Common Questions feature, which makes it possible to find questions that people tend to search for. Since people search for all kinds of things on Amazon, it really makes sense to use the data for exhaustive keyword research.Īnd there’s one more thing worth mentioning when it comes to the brand new stuff Rank Tracker has to offer. The second one is Amazon Autocomplete, which allows you to get keyword ideas based on what Amazon offers to its users when they type in their search box. Long story short, you’ll know what keywords you want to use on your site because they’re used by your competitors that are outranking you in SERPs. Thing is, you can use TF-IDF to figure out what meaningful keywords are used on your competitors’ sites. TF-IDF (short for “term frequency - inverse document frequency”) is getting all the rage now and it’s not for no reason. The first thing is Competition TF-IDF Explorer. New Keyword Research MethodsĪs you know, keyword research is a super crucial thing when it comes to SEO and the guys behind Rank Tracker added even more items in the toolset. So now you can easily make eye-candies out of your search results. That’s because people really tend to click on features that catch the eye. In that case you really may want to double-down on the efforts to do whatever it takes to appear there instead of your rival. That’s an especially useful thing if a SERP feature is occupied by your direct competitor. In a nutshell, you’ll be able to see more traffic opportunities for specific keywords you’re tracking. The first really awesome feature in Rank Tracker that I’d like to point out is that now you can see what SERP features your results show up in and what other SERP features are available in the results where your snippet is not available. Rank Tracker (part of SEO PowerSuite) SERP features Most of the new features that I’m going to mention in the article will make your life way easier from an SEO standpoint and not only (because you’ll be able to save more time for your family or whatever is your personal priority at this point in time. This review post is exclusively personal and highlights what I really love about the brand new features that SEO PowerSuite has to offer.
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